About ICF

Tu Anh Ha

Director, Digital Content and Social, ICF Next

Tu Anh is a communications expert with more than 15 years of experience focused on marketing and project management.

Tu Anh is an experienced client service and support professional who directs and manages digital content and social media teams. She has strong organizational and management skills and a digital expertise linked to strategy and sales performance. Tu Anh is responsible for designing digital content strategies that lead to the creation of new digital content assets and innovations.

Previously, Tu Anh worked as a campaign director for several European Union (EU) institutions. She was responsible for managing integrated communication campaigns for the Directorate-General for European Civil Protection and Humanitarian Aid Operations, the Directorate-General for Education, Youth, Sport and Culture, the Directorate-General for Regional and Urban Policy, and the Consumers, Health, Agriculture and Food Executive Agency. Tu Anh was in charge of the EUandMe campaign, a pan-European multi-channel campaign that ran under the aegis of the European Commission’s Directorate-General for Communication. As the primary contact point, she was in charge of all the campaign’s contractual and financial responsibilities, managed the campaign’s strategic and creative direction, and oversaw all campaign activities with a strong focus on audio-visual and digital event components.

Tu Anh gained much of her experience in advertising and communication campaigns working with large, well-known corporate clients, such as Kraft, Pepsico, and ING. Her team won a Best of Activation award for a viral campaign that reached over a million views and more than 60,000 shares in its first five days.

Education
  • Licentiate degree, Marketing and Communications, ICHEC Brussels Management School