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ICF Next / People
Dave Guerrero ICF Next
Senior Associate, Customer Loyalty Analytics
" It’s not always about having the right answers; very often it’s about asking the right questions."
Dave is a Senior Associate at ICF Next where he focuses on social strategy, digital transformation, predictive listening and issues management, data analysis, and environmental mapping for strategic communications initiatives. He also provides support on projects involving organizational design and governance for the communications and marketing functions. He has worked with clients such as DuPont, Wells Fargo, Lexus, and California Resources Corporation, among others.

Prior to joining ICF Next, Dave served in several departments at Azusa Pacific University, including the Office of Career Services and the School of Business and Management.  At APU, Dave spearheaded initiatives to further the professional development of students and connect them with employers by leveraging social and digital channels combined with traditional networking.
Prior to APU, Dave was responsible for managing social strategy for a nationally syndicated radio show and he also provided business development support at award-winning digital branding agency, loyalkaspar. 
Dave graduated from Azusa Pacific University with a degree in Marketing.  He was born-and-raised in Los Angeles and is a passionate supporter of both the Lakers and the Angels.