ICF Next / People
Debbie Godfrey ICF Next
Senior Counselor
"Creative, strategic research is the key to discovering transformational ideas and outcomes."
Debbie is a leading-edge market research specialist and thought leader with over 25 years of experience in market research, marketing communications and brand planning. These skills have been applied to some of the country’s largest and most well-known domestic and global brands including: Citibank, Sears, AT&T, Colgate, Disney and United Airlines.

Debbie gained those experiences during 15 years at Young & Rubicam, rising through the ranks to become EVP, Managing Director of Brand Planning. During that time, she was the Director of Creative Research, a unique qualitative group dedicated to insight-oriented research that interviewed over 5,000 consumers per year. She also served as the Director of Global Brand Planning on the Citibank business, leading a global research team overseeing the Corporate, Private and Retail bank in 100 countries. She was responsible for the agency’s brand planning efforts to rebrand it as “citi” with a new logo, international marketing communications program, and online banking.

Following Y&R, Debbie assumed these same responsibilities at Carnegie Communications, a marketing services firm for colleges and universities. As EVP, Market Research and Brand Strategy, she provided strategic guidance to senior members of colleges and universities that spanned a range of small to large institutions from The University of Texas to the University of San Francisco on issues ranging from strategic messaging to organizational assessments. She provided research-based business-building ideas for traditional and non-traditional students, and for institutions in the U.S. and Central America. She authored eleven proprietary studies including: “Effectively Engaging Alumni through the Web,” “New Messaging for Private and Public Institutions in Challenging Times,” and “Creating a Digital Leadership Brand with International Students.”

At PulsePoint, she works with Stanford, The University of Utah, Penn State and the new American Collegiate Conference, as well as, global corporate clients. She also conducts proprietary studies for PulsePoint that focus on the most pressing issues of the day. Debbie is an active volunteer with Princeton, a past Chair of the Alumni Relations and Communications Committee and past Board Member of the Association of Graduate Alumni and does volunteer work with Dorchester Collegiate Academy, a public charter school in Boston. Debbie holds a B.S. in Pharmacy from the University of Kansas and an M.A. and Ph.D. in Social Psychology from Princeton University.