Naomi Freedner-Maguire has more than 15 years of specialized experience in public health and behavioral risk survey research. Some of ICF's largest clients, including the Centers for Disease Control and Prevention (CDC), benefit from her 15 years of expertise in managing large-scale public health survey research projects.
Ms. Freedner-Maguire directs ICF's Behavioral Risk Factor Surveillance System (BRFSS) program, which collects valuable, unique information on behalf of CDC and state health departments. Under her direction, ICF has conducted the BRFSS in more than half of the competitively bid states, and response rates have increased by an average of 8.1 percentage points since 2009.
Ms. Freedner-Maguire directs a multidisciplinary team that has conducted research in all modes, including methodological experiments such as using SMS/smartphone notifications to increase representativeness among hard-to-reach populations like mobile young adults. Ms. Freedner-Maguire and her team have used nonprobability sampling to reach low-incidence populations such as leukemia and other blood cancer patients. In addition, her team develops unique, multilayered sampling protocols to reach rare populations within general population CATI surveys. Examples of other projects include the National Alcohol Survey (NAS); the National Adult Tobacco Survey (NATS); the Sexual Minority Women Survey (SMWS); and the California Childhood Leukemia Study (CCLS).