Prior to USC, Lacey worked for various public relations agencies, most notably one that she founded and managed. Her experience spans several industries, including clients in the luxury space, lifestyle, education, beauty and fashion. The breadth of her experience makes for a solid foundation on which to draw best practices as well as develop innovative solutions for other industries to better meet the needs of each client. Lacey will complete a master’s degree in Strategic Public Relations from the University of Southern California in May 2016, and holds a Bachelor of Arts in Broadcast and Digital Journalism from the USC Annenberg School for Communication and Journalism.
Lacey joined the firm from the USC Rossier School of Education where she oversaw marketing and communications for the on-campus programs. While there, Lacey developed an inbound marketing strategy and propelled the school into the use of digital technologies for increased brand awareness and more effective recruiting. Lacey worked with senior leadership to develop key messages and corporate structure as well as devise strategies for utilizing communication to meet the school’s goals.