About ICF
Matt Ede
Senior Partner, Strategy and Transformation

Matt has more than 15 years of experience leading communications for simplification, integration, and change management. He manages a team that brings world-class thinking, insights, and a comprehensive understanding of client priorities working globally across major industry sectors.

Matt has more than 15 years of experience leading communications for simplification, integration, and change management. He manages a team that brings world-class thinking, insights, and a comprehensive understanding of client priorities working globally across major industry sectors.

Matt led change management work for the most significant financial merger in European history: Lloyds Banking Group’s acquisition of HBOS. His work encompassed all facets of change, from assisting both companies with international restructuring to translating messages to a global audience while managing complex and heavily regulated environments.

Matt collaborated with BMW’s executive leadership team to define and translate their new company-wide strategy for a larger audience. He also helped a healthcare insurance provider to broaden its horizons and become a global player in the healthcare market.

Matt and his team use their abilities and acumen to get to the heart of what businesses need to succeed, bringing fresh expertise and perspectives that help define a client’s story and strategy.

Matt and his team of experts create solutions that make audiences think and feel differently – generating meaningful results for a wide spectrum of clients.

Insights