Faryar is a director at ICF Next where he is focused on enterprise digital and social transformation. He helps today's leading organizations leverage the ever-changing digital landscape to better tell their narratives, drive consumer engagement and awareness, and mitigate reputational risk. This work includes developing enterprise-wide digital strategies, assessing existing and designing new organizational and governance processes to maximize impact and reduce redundancies, and deploying robust social listening command centers to actively monitor performance and measure brand risk. In this role, he has consulted a variety of Fortune 100 companies across consumer and regulated industries, including General Motors, Wells Fargo, DuPont, Johnson & Johnson, General Electric, Toyota, Time Warner Cable, and Pfizer.
Prior to joining ICF Next, Faryar oversaw communications and social media for FOX Sports' national soccer-dedicated, 24/7 cable network, FOX Soccer. At FOX Soccer, Faryar was responsible for managing the positioning and messaging for the brand's numerous international media properties, including the Barclays Premier League, UEFA Champions League, the FA Cup and the 2015-2022 Men's and Women's FIFA World Cups. During his time at the network, Faryar led the integration of social media with the channel's TV broadcast and helped FOX Soccer's social media platforms become the country's largest online soccer community, while leading the entire FOX Sports family in followership and engagement.
Faryar has also managed public relations and social media campaigns for national consumer-facing brands such as Heineken USA, ESPN and Toyota during his time at national boutique firm, Formula PR. His work helped brands tell their respective stories through traditional and digital media opportunities.