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Positive Spin

Unlocking the Power of Personal Storytelling
PositiveSpin logo

Unlocking the power of personal storytelling 

2016 Webby Finalist

in multiple categories

700 video views

within the first month

5 exclusive

personal stories




Responsive design tools is designed to easily provide information on a mobile device. The video stories are accompanied by user-friendly information about the care continuum, including easy-to-understand infographics and links to federal resources.

Out of the estimated 1.2 million HIV-infected individuals in the U.S., only about 40% actively receive care and just 30% achieve the ultimate goal of viral suppression. In partnership with (formerly, ICF designed and launched Positive Spin, a digital storytelling tool that features personal experiences of HIV-positive individuals that have successfully navigated the HIV care continuum. These stories help counter misconceptions and stigmas around HIV testing and treatment.

The Webby Awards logo

2016 Finalist in the Government and Civil Innovation category and received an honorable mention in the health category.