Unlocking the power of personal storytelling
2016 Webby Finalist
in multiple categories
700 video views
within the first month
Out of the estimated 1.2 million HIV-infected individuals in the U.S., only about 40% actively receive care and just 30% achieve the ultimate goal of viral suppression. In partnership with HIV.gov (formerly AIDS.gov), ICF designed and launched Positive Spin, a digital storytelling tool that features personal experiences of HIV-positive individuals that have successfully navigated the HIV care continuum. These stories help counter misconceptions and stigmas around HIV testing and treatment.
2016 Finalist in the Government and Civil Innovation category and received an honorable mention in the health category.