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Reston, Virginia, United States of America
JOB #R2205944

Web Analytics Specialist (REMOTE)

The Company

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. Diversity & Inclusion , is simply who we are and what we do.

@ ICF Next , we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world.

Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

This position can be based in the Washington DC area (Reston, VA) or Remote.

ICF is currently hiring a Web Analytics Specialist, PPC (Pay per Click) to lead with their capabilities and increase the skill sets of our ad operations team.

The Team

Be a part of a positive team environment offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. The supervisor will work with current digital, marketing analytics, and marketing automation tools to deliver tactical and operational marketing outcomes on a diverse range of projects. This is a great opportunity to work on purpose-driven campaigns for Energy and Utility clients that have a positive impact on lives and the world around us.

The Work

The role of the Web Analytics Specialist is to implement digital analytics solutions in support of the measurement needs of client initiatives. This role requires experience in web analytics, tag management systems, digital media platforms, and data management concepts. You should love digging into the numbers to uncover trends in the data, and ways to improve performance, as well as using GTM and Google Analytics to ensure proper tagging and analytics tracking. You will support PPC (Pay Per Click) buying efforts and help develop & monitor paid search campaigns. You will benefit from the support of working in a collaborative team environment while coordinating several projects simultaneously.

Key Responsibilities:

  • Architect, document, and implement a wide range of analytics solutions including tag management, analytics platform configuration, data extraction to facilitate the comprehensive tracking of marketing touchpoints
  • Execute tag management implementation using platforms such as Google Tag Manager and provide comprehensive validation of all tracking points to ensure measurement accuracy
  • Configure web and digital analytics platforms such as Google Analytics (GA3 & GA4) / Ads / Campaign Manager, Facebook Ads, Twitter Ads, LinkedIn Ads, The Trade Desk
  • Troubleshoot and fix bugs related to tagging issues
  • Maintain reporting dashboards, ensuring connections to web and ad platforms remain active and accurate
  • Provide guidance to clients on tracking and attribution strategies
  • As available, support PPC (Pay per Click) search buying efforts by conducting keywords research and analysis, reviewing search copy and provide constructive suggestions; manage budgets in line with strategy and ensure that monthly spend is on target

Required Qualifications:

  • 2 years of experience tracking and measuring digital media
  • 2 years of experience utilizing tag management systems, including Google Tag Manager for the deployment of analytics tracking tags on page view-based websites
  • 2 years of experience supporting analytics for digital media
  • 2 years of experience configuring Google Analytics Accounts (GA3 & GA4), Properties, and Views, including the creation of Goals, Filters, Custom Dimension/Metrics, and Segments

Preferred Qualifications:

  • Bachelor's degree
  • Proficiency in Google Analytics and Google Tag Manager required
  • Experience with Google Looker (Data Studio) dashboards
  • Working knowledge of Google Analytics / Ads / Campaign Manager, Facebook Ads, TTD or other DSPs
  • Familiar with Google Ads and Bing search campaigns

Professional Qualifications:

  • Proven ability to work both independently and as part of a team and collaborate regularly with team members at all levels
  • Analytical, data interpretation, problem-solving, and decision-making capabilities
  • A focus on accuracy, responsiveness, and superior client service
  • Google Ads Search Certification is a plus
  • Salesforce Marketing Cloud and Adobe Analytics experience a plus



Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is

$60,598.00 - $103,017.00

Nationwide Remote Office (US99)

Who is ICF?

A global consulting services company with approximately 8,000 people across 75+ countries, but we are not your typical consultants.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.