Be on Alert – Fraudulent Employment Offers. Learn More

London, United Kingdom
JOB #R2202212

Senior Strategic Planner

If you’re the kind of strategist who wants to work on communication strategies and campaigns that drive participation between brands and their audiences and result in positive impact…

If you are excited about creativity and effectiveness and your nature is to develop and guide campaigns that are well-funded and substantiated in facts, trends and culture….

If you want to be part of a UK and European communication agency working alongside creatives, experience and digital designers, and social and media planners to help businesses and governments engage customers, citizens and colleagues…

… then you’re the Senior Strategic Planner we’re looking for to join our Brand Strategy team…

Strategic Planning at ICF Next

We are the Participation Agency - we create work that is mutually beneficial and builds a prosperous and resilient world for all. For us, Strategic Planning works hand in hand with the creative team. To us, strategists are the springboard for creative ideas. You will inspire people and teams with insights and meaningful messages, so ideas can unleash their transformative power.

About you

What we would love to find in you:

  • A focused yet passionate and persistent search for beauty and originality to appreciate new ideas
  • A creative and strategic thinker, with a proven track record in effective communication strategies
  • A sharp and curious mind with an ability to observe and identify patterms, trends and insigths
  • 5 years+ experience in strategic communications and campaign development
  • A well rounded understanding of people’s behaviour
  • A good knowledge of different media types and how strategic communication need to influences it
  • Excellent communication and collaboration skills in English, written and verbal
  • An advocate for strategies that deliver against short- and long-term goals
  • The flexibility to apply strategic thinking for different audiences, inc. customers, colleagues and citizens
  • An effective working style and approach to balance your workload

About the role

As a senior strategic planner you are the co-architect of great campaigns. You define communication strategies, enable creative directions, suggest media tactics and identify success metrics to meet client objectives and engage target audiences.

Your responsibilities will be to:

  • Work with senior clients to understand their communication objectives and KPI’s in collaboration with account and project managers
  • Conduct research to source relevant information, inc. market analysis, competitor analysis, media analysis, audience analysis, KPI analysis and digest findings into relevant and actionable strategic insight
  • Define the strategic direction of the communication campaign, translating insights and client needs into a strategic plan/ brief that meets the KPI’s and inspires creatives
  • Guide the implementation of the strategy, gather feedback from other teams and clients and adapt the strategy where needed
  • Follow the execution and validate the strategy, making sure all necessary data is collected to create a strategic analysis of the project
  • Work on lead client pitches; take responsibility for important proposal sections of the process and lead on defining the strategy and approach



About us:

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are committed to creating a culture where we embrace our differences in ideas and identities. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. 

Learn more about what we do and our commitment to inclusion.  

The benefits of joining ICF:

  • Our people at ICF, are our most important asset, so we invest in them from the moment you arrive. When you join our team, you’ll have access to a vast array of benefits to help you live your life well.
  • ICF offer a hybrid working policy, that will offer you flexibility to collaborate in the office, as well as in the comfort of your own home, to successfully deliver the requirements of your role and the business.
  • The employee wellbeing hub, which was launched in January 20022, is designed to provide highly personalised support across a comprehensive range of wellbeing issues, such as mind, body, finances, community, career programs and HR support.
  • We also offer a unique and competitive recognition programme called ‘You Matter’, awarding points as a ‘thank you’ for your work achievements, which can be spent on a large variety of high-quality items, as well as online or high-street vouchers, all with zero tax payable by the employee.
  • We encourage and provide continued personal and professional growth through ongoing learning, development opportunities and career frameworks. 
  • ICF also offers a range of competitive benefits, which include, but not limited to the following:
    • Single Private Medical Insurance cover (Bupa), with no restrictions on providing treatment for existing medical conditions. Options available for broader partner or family level cover, plus we also offer dental insurance (Bupa) and an online GP service.
    • 25 days annual leave, plus UK bank holidays (annual leave increases with years of service).
    • Pension scheme with 5% of salary employer contribution (minimum employee contribution 4%).
    • Life assurance paying 4x annual salary and Group Income Protection paying 66% of salary for up to 5 years if you are off work on long term sick.
    • Enhanced parental leave policies, enhanced maternity, paternity, adoption, and shared parental pay.

London Riverscape (GB75)

Who is ICF?

A global consulting services company with approximately 8,000 people across 75+ countries, but we are not your typical consultants.

More jobs you might like

May 5, 2022
Richmond, Virginia, United States of America
Apr 28, 2022
Linthicum, Maryland, United States of America
Apr 26, 2022
Fairfax, Virginia, United States of America
Apr 6, 2022
Washington, District of Columbia, United States of America
Mar 29, 2022
Boston, Massachusetts, United States of America
See All Jobs

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.