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Michigan, United States of America (Remote)
JOB #R2101185

Senior SEO & Digital Performance Specialist

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.

@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

We’re currently hiring for a Digital Performance Specialist with Search Engine Optimization (SEO) experience to join our team at ICF. If you’re a high-energy, creative, strategic thinker who is passionate about digital technology. And you’re ready to tackle some of society’s greatest challenges. Do you want the opportunity to work on meaningful, timely public health projects? If so, you’re going to love this.

Our innovative digital solutions team is seeking a specialist who can provide a data driven approach to digital, leveraging analytics to help from an SEO perspective. This position requires strong written and verbal communication skills, a high degree of professionalism, independent judgment, organizational skills, the ability to multitask, and flexibility as demands and priorities change. This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. This role will begin as a telework position and may shift to being based in either our Fairfax or Rockville offices post-COVID (no earlier than Sept. 2021).

What you will be doing:

  • Find the stories within data – finding creative ways to convey complex concepts to teammates and clients with different areas of expertise

  • Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts

  • Determine performance using data and create data-driven recommendations for enhancements or improvements

  • Measure the success of SEO efforts and use data to guide iterative content improvements

  • Assist in creating strategic, actionable recommendations

  • Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions

  • Collect website and application metrics

  • Perform technical SEO audits

  • Set and monitor Key Performance Indicators (KPIs) over the course of a campaign

  • Conduct competitive analyses and develop SEO strategies

  • Provide content governance and quality assurance

  • Suggest content improvements or additions to improve engagement and digital performance

Basic Qualifications: 

  • Bachelor's degree

  • 5+ year’s relevant professional experience (preferably with government IT projects)

  • Proven experience in the following:

    • creating digital communications or marketing strategies

    • writing for websites and an understanding of plain language best practices

    • planning, implementing, and monitoring SEO improvement efforts

    • using dashboard tools to represent data (ex. Data Studio, Tableau)

    • Solid skills with Microsoft Office tools

  • Solid content management skills within a Content Management System (CMS) like Drupal, WordPress, or Mura

  • Proficient with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove

Professional Skills/Experience:

  • Strong oral and written communication skills

  • Detail-oriented with the ability to multi-task

  • Ability to create and lead presentations to clients and stakeholders

  • Experience advocating for user needs in a way that also meets client priorities

  • Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit to find your next career. ICF—together for tomorrow.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Virginia Remote Office (VA99)

Who is ICF?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.