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Senior SEO & Digital Performance Specialist
ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.
@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.
We’re currently hiring for a Digital Performance Specialist with Search Engine Optimization (SEO) experience to join our team at ICF. If you’re a high-energy, creative, strategic thinker who is passionate about digital technology. And you’re ready to tackle some of society’s greatest challenges. Do you want the opportunity to work on meaningful, timely public health projects? If so, you’re going to love this.
Our innovative digital solutions team is seeking a specialist who can provide a data driven approach to digital, leveraging analytics to help from an SEO perspective. This position requires strong written and verbal communication skills, a high degree of professionalism, independent judgment, organizational skills, the ability to multitask, and flexibility as demands and priorities change. This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. This role will begin as a telework position and may shift to being based in either our Fairfax or Rockville offices post-COVID (no earlier than Sept. 2021).
What you will be doing:
Find the stories within data – finding creative ways to convey complex concepts to teammates and clients with different areas of expertise
Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts
Determine performance using data and create data-driven recommendations for enhancements or improvements
Measure the success of SEO efforts and use data to guide iterative content improvements
Assist in creating strategic, actionable recommendations
Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions
Collect website and application metrics
Perform technical SEO audits
Set and monitor Key Performance Indicators (KPIs) over the course of a campaign
Conduct competitive analyses and develop SEO strategies
Provide content governance and quality assurance
Suggest content improvements or additions to improve engagement and digital performance
5+ year’s relevant professional experience (preferably with government IT projects)
Proven experience in the following:
creating digital communications or marketing strategies
writing for websites and an understanding of plain language best practices
planning, implementing, and monitoring SEO improvement efforts
using dashboard tools to represent data (ex. Data Studio, Tableau)
Solid skills with Microsoft Office tools
Solid content management skills within a Content Management System (CMS) like Drupal, WordPress, or Mura
Proficient with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove
Strong oral and written communication skills
Detail-oriented with the ability to multi-task
Ability to create and lead presentations to clients and stakeholders
Experience advocating for user needs in a way that also meets client priorities
Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Virginia Remote Office (VA99)