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Senior Health Communications Specialist, Digital/Social Media
ICF is a full-service consulting firm leveraging our expertise across many fields. We blend creative thinking with technical skills to help clients build brands, devise business strategies, implement responsive technologies, and create user experiences. We push the marketing and digital world forward, using technology and creativity to achieve life’s most important mission—connecting people.
We’re looking for talented people ready to fulfill their potential. If you’re a high-energy, creative, strategic thinker who is passionate about health marketing, social media outreach, and digital technology, and want to tackle some of society’s greatest challenges, we want you as part of our team.
Our award-winning agency is growing and in search of a Senior Health Communications Specialist, Digital/Social Media to support our Federal health communications work in Rockville, Maryland. This is an exciting role offering excellent opportunities for growth and the chance to work in a dynamic and collaborative organization. Occasional domestic travel may be required
The successful candidate must demonstrate knowledge and expertise as a proactive, social media manager for Federal public health programs.
What you will be doing:
Lead social media activities including strategy, planning, content development and daily management of Facebook, Instagram, Twitter and other platforms, increasing engagement with diverse audiences, and mitigating risk through planning and policy adherence.
Provide guidance to internal teams and clients on digital strategy and implementation, including planning and consult.
Oversee measurement and conduct monthly and ad-hoc reporting of key performance indicators and periodic A/B testing.
Lead social listening activities and turn insights into actionable recommendations.
Work with multiple team members to recommend, develop, and implement new strategies to achieve organizational objectives.
Conceptualize, coordinate, and prepare client-ready content for social media including images and videos in coordination with Creative Services that meet both company and client standards and needs; and prepare ad hoc posts and digital ads through tools such as Canva or Adobe Spark.
In consultation with Project Management and Paid Media teams, strategize content for ongoing paid campaigns.
BS or BA degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field
8+ years of experience leading social media outreach as a part of integrated health communications programs for clients in the health and/or government sectors.
Experience working with NIH and/or CDC in a consulting environment, required.
In-depth knowledge of best practices for Facebook, LinkedIn, Instagram, and Twitter platforms
Proficiency with social media measurement and management platforms (e.g., Sprinklr, Hootsuite)
Proficiency with social media design cloud tools (e.g., Canva, Adobe Spark)
Superior verbal, written, analytical and presentation communication skills and personal interaction skills
Experience in serving as the main point of contact for social media for internal and external clients
Experience organizing, promoting, and directing social media events (e.g., Facebook Live events or Twitter chats)
Experience communicating about complex scientific findings and engaging with diverse audiences preferred
Experience conducting news media outreach and reporting (e.g., via Cision, Meltwater, and/or social media) is a plus but not required.
Excellent verbal, interpersonal, and written communication skills
Strong team orientation with a focus on collaboration
Demonstrated client relationship skills working in a dynamic client environment
Exceptional attention to detail with the ability to manage multiple ongoing activities
Excellent analytical, problem-solving and decision making capabilities
Results-driven, creative thinker with innovative approach to problem solving
Experience with effective content development
Knowledge of plain language principles
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Rockville, MD (MD18)