Be on Alert – Fraudulent Employment Offers. Learn More

Multiple locations
Chicago, Illinois, United States of America
Minneapolis, Minnesota, United States of America
JOB #R2103680

Senior Director, Strategy – Minneapolis, MN or remote

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.

@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.  

Senior Director, Strategy – Minneapolis, MN or remote

Position Overview:

ICF Next is looking for a seasoned consumer marketer, thought leader and proven strategist well-versed in the realm of CRM, Loyalty and Digital Marketing. With a shared belief in the power of collaboration, you’ll work with senior management and clients to create innovative CRM and loyalty program strategies and designs that are creative, targeted, measurable and move the needle for our clients. You’ll be fully immersed, providing ongoing monitoring and strategy modifications as programs and campaigns unfold.  We are looking for the best of the best with a unique blend of talent, experience, expertise and ingenuity. Voracious curiosity and critical thinking required, and lifelong learners preferred.

ICF Next seeks a Senior Director, Strategy

As a Senior Director, Strategy, you will:

  • Unearth thoughtful and actionable customer and CRM insights to inform solution and program design

  • Conduct competitive analyses of loyalty programs and customer relationship management (CRM) strategies for our clients across key industries, such as travel & hospitality, retail, restaurant, healthcare and financial services.

  • Research the latest trends impacting consumer behavior, loyalty program design and customer experience

  • Contribute ideas and insights within a collaborative cross-functional team environment (strategy, analytics and client service teams) to create innovative loyalty program strategies and designs that are creative, targeted, measurable and deliver positive results for our clients

  • Collaborate daily on internal and client projects and deliverables with multiple teams spanning creative, analytics, strategy, technology and operations

  • Provide thought leadership by contributing content to ICF Next blogs and whitepapers

As a Senior Director, Strategy, you will have:

  • Bachelor's degree in Marketing or Business, MBA preferred

  • 10-15 years’ experience in a strategic role; preferably loyalty, CRM and digital marketing

  • Excellent communication and storytelling skills – verbal, written, presentation

  • Confident delivering persuasive and informative presentations to senior level executives

  • Strong analytical skills — ability to synthesize and problem solve complex issues

  • Experience creating, formulating and/or improving CRM strategy and loyalty efforts.

  • Passion for strategy and telling real human stories and solving for real human needs

  • Journey mapping experience

  • Experience driving and using both qualitative and quantitative research methods

  • Comfortable researching and educating clients about loyalty industry trends 

  • Ability to interpret data models to tell a story and provide recommendations

  • Aptitude in bridging technology, creative and data for integrated and innovative client solutions

  • A focus on service, responsiveness, and superior client service

  • Strong organization and prioritization skills to manage a diverse and fast-paced environment

  • Resourceful and self-starter — ability to develop and maintain relationships with a wide range of individuals, both internally and externally



Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit to find your next career. ICF—together for tomorrow.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Chicago, IL (IL14)

Market Research

Who is ICF Next?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.
Learn More About ICF Next

More jobs you might like

Aug 23, 2021
Fairfax, Virginia, United States of America
See All Jobs

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.