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Multiple locations
Chicago, Illinois, United States of America
Minneapolis, Minnesota, United States of America
Toronto, Ontario, Canada
JOB #R2103809

Senior Director, Brand Strategy

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.

ICF Next has won six PR Agency of the Year awards from PRWeek and PRovoke Media, over the last decade, but we are not just another PR agency. We’re a new breed, we combine the creativity of an agency with the industry expertise of a consultancy. We are fearless in finding new ways to solve clients’ problems, relentless in making sure they pay off, and committed to making positive change in the world.

Join our community of award-winning communicators, mission-driven creatives, strategists, and technologists to challenge the status quo and create internet-shattering campaigns for large consumer brands like this, this and this, or super-smart real-time responses like this and this.

Brand Strategy, Senior Director

Position Overview:

ICF Next seeks a Brand Strategy, Senior Director to be our Brand Strategy team leader – someone who is insatiably curious and has a passion for uncovering brand and consumer connections based on deeply rooted truths and bringing to life ideas and campaigns that move the needle for our clients.

You are right for this role if you balance the science and art of brand strategy: understanding how to turn research data into insights, identifying customer attitudes and behaviors and serving as the voice of the customer in brand positioning and campaign development. 

We seek a leader with an entrepreneurial spirit and passion for creative thinking; someone who is in tune with current culture and can identify where trends are going and what’s resonating with different customer groups. You marry those qualities with an appreciation for process, best practices and the ability to lead clients, lead a brand strategy team and inspire our creative teams. 

ICF Next seeks a Brand Strategy, Senior Director

As a Brand Strategy, Senior Director, you will:

  • Lead the brand strategy team, define and evolve our approaches, oversee and execute brand strategy.

  • Lead strategy on key agency accounts, partnering with your peers in Account Service, Creative and Media to build and maintain great client relationships, leading to growth for our clients and the agency.

  • Uncover and stay ahead of the curve on emerging and morphing industry trends, cultural shifts and consumer behavior.

  • Serve as the lead strategist on various new business efforts, collaborating with agency and team leaders to respond to RFIs, RFPs and pitch assignments, including playing a leading role in pitch presentations.

  • Collaborate with ICF Next’s broader strategic capabilities such Analytics, Experience Strategy and Media Strategy to craft stories that inspire clients and internal teams to solve marketing and business challenges in new and better ways; always finding the narrative and emotional connection in the data points.

  • Develop and contribute to thought leadership initiatives for the agency, including but not limited to writing posts/articles and speaking at conferences and events.

  • Partner with discipline leaders across the ICF Next collective as needed on new business efforts, client projects and special requests where brand strategy expertise is required.

  • Support ICF Next leadership in building an inspiring and energizing culture where creativity and smart thinking flourish.

As a Brand Strategy, Senior Director, you will have:

  • 10+ years of experience working in marketing, brand consulting or a creative agency role with 7+ years as a brand strategist, account planner or client-side equivalent

  • Demonstrated ability to identify industry and consumer trends as they develop and before they crest, and translate those happenings into meaningful brand strategy

  • Proven success leading brand strategy across multiple accounts in a variety of industries and categories

  • Experience managing, mentoring and developing entry-level and mid-level strategists—helping them master core strategy/planning skills

  • Energy and passion for pitching new business with experience leading pitches from a strategic perspective

  • Fluency and comfort with a wide range of marketing research tools and methodologies—from overseeing the design, execution and analysis of primary research projects (both quant and qual), to sourcing and blending 3rd party research, secondary and social listening, in order to shine a bright light on deeply buried truths

  • Deep experience in leading foundational brand strategy/brand positioning/brand purpose work

  • A collaborative, team-first work style—you’re willing to take on any level of task to meet deadlines, surpass expectations and ultimately, make the work better

  • An engaging approach to storytelling and experience pulling from different story formats to craft inspiring creative briefs, give clear, compelling strategic direction and deliver informed, persuasive client POVs on a range of strategic challenges and opportunities

  • Experience designing and facilitating workshops, both client facing and internal

  • An insatiable appetite for finding better ways to do things and the ability to inspire those around you to do the same



Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit to find your next career. ICF—together for tomorrow.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Chicago, IL (IL14)

Brand Marketing

Who is ICF Next?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.
Learn More About ICF Next

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.