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Senior Digital Media Buyer – NJ, DC, or REMOTE
Senior Digital Media Buyer – NJ, DC, or REMOTE
ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.
@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world.
Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.
This position can be based in New Jersey or in the Washington DC area (Fairfax, VA). However, for the right person, this position could be remote as well.
We’re currently hiring a Senior Digital Media Buyer to lead with their capabilities and increase the skill sets of our growing ad operations team.
Be a part of a positive team environment offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. The supervisor will work with current digital, marketing analytics, and marketing automation tools to deliver tactical and operational marketing outcomes on a diverse range of projects. This is a great opportunity to work on purpose-driven campaigns for Energy and Utility clients that have a positive impact on lives and the world around us.
This position is suitable for someone seeking boundless opportunities to work in various digital media platforms. You will have an opportunity to expand your experience in digital buying and analytics as you own the digital buying for whole accounts, deploying the media plan. You will support the media strategist to develop a media plan, and then oversee executing, optimizing, and reporting on each campaign. You should love digging into the numbers to uncover trends in the data, and ways to improve performance, as well as using GTM and Google Analytics to ensure proper tagging and analytics tracking.
Work with and supporting the media strategists, executing, and optimizing digital advertising campaigns using Google Ads, paid social, native ad platforms, CM360, DV360 and other Programmatic DSPs, and additional vendors.
Lead measurement and reporting performance of digital marketing campaigns and assessing against goals.
Identify campaign trends and insights; optimizing spend and tactics based on these insights.
Present recommendations to media strategists.
Write POVs on tactics or vendors and sharing with internal and external teams.
Support when needed on other projects
4+ years proven experience with Google Ads, as well as a familiarity with social ads, and other emerging ad buying platforms
3+ years proven display Programmatic DSP experience
Google Campaign Manager trafficking and reporting skills
Experience using web analytics tools, such as Google Analytics and Google Tag Manager
Proven ability to work both independently and as part of a team and collaborate regularly with team members at all levels
A focus on accuracy, responsiveness, and superior client service
Analytical, data interpretation, problem-solving, and decision-making capabilities
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email email@example.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Pay Range - There are multiple factors that are considered in determining final salary for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The salary range for Colorado is -
Nationwide Remote Office (US99)