Media Strategist – Fairfax, VA, Minneapolis, MN, New Jersey OR Remote

The Company

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference. 

@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. 

Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo. 

This position can be based in Washington DC area (Fairfax, VA) or Minneapolis, MN. The ideal candidate will be based in New Jersey, but we are also open to remote candidates.

We’re currently hiring a Media Strategist to join our team of six very skillful Media Strategist, working alongside our Digital Ad Operations Specialists and Broadcast Media Buyers as part of the larger Paid Media team. As a member of the Paid Media team you will have the opportunity to collaborate closely with other ICF Next teams such as, Creative, Analytics, Paid Social, and more across a variety of accounts. In this role you will have exposure to a multitude of media strategies and tactics across both offline and online channels.

The Team

Our team supports the Paid Media efforts of our commercial and residential energy efficiency marketing portfolio contracts. Our team works most closely with our account management and creative teams, but also collaborates with Data Analytics, Paid Social, and more. Our team is quite robust with a variety of subject matter experts, spanning SEM, broadcast and digital media, audience analysis and more.

The Work

This role will be heavily involved with our team’s energy and government work. The team’s energy work spans a variety of utilities servicing both commercial and residential customers across the eastern United States. The Paid Media efforts our team provides are in support of the energy efficiency portfolio of programs designed to provide customers money and energy savings. Day-to-day tasks will span from market research, order entry, digital analytics and reporting, budget management, and more. With our existing account work experiencing a lot of organic growth and new business always in the works the position poses a lot of growth opportunity.

Key Responsibilities:

• Develop innovative solutions to continuously position ICF as a cutting-edge source for media strategies 

• Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals, such as energy efficiency and healthcare 

• Create and present strategic integrated media plans based on sound analytics, supported by data 

• Support planning leads by monitoring campaigns to meet client goals while staying on budget 

• Maintain campaign documents including insertion orders, flowcharts, creative spec sheets and budget summaries 

• Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Social, Search, Print, Broadcast, Outdoor, etc. 

• Analyze results and budgets on a regular basis; Develop and present both internal and client-facing report presentations and deliverables 

• Research and identify vendors to become valued partners, cultivating existing relationships for best pricing 

• Aide in educating project managers and clients on best practices and emerging technologies 

• Accomplish all other tasks as assigned by management 

Required Qualifications:

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field 

• Three (3) or more years of experience developing and optimizing paid media solutions within an advertising agency or client-side environment 

• An understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies 

• Three (3) or more years of experience with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint 

• Experience using technology to connect with key target audience segments 

• Working knowledge of MRI, Nielsen Prime Lingo, Strata, and/or equivalent media software 

• Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools 

Preferred Qualifications:

• Ability to work independently, as well as in a team, and have excellent time management skills 

• Passionate about media with and desire to be at the cutting edge of digital advertising 

• Ability to think beyond "media" and participate as a creative collaborator within an integrated environment 

• Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude 

• Possess an understanding of the building and management of search engine marketing (SEM) and social media self-serve platforms 

• Experience with third party media partners; includes exposure to programmatic media buying 

• Experience configuring and reporting Google Analytics 

• Up to date with traditional and digital media trends and innovations 

• Demonstrated knowledge of cross-channel media 

• Strong interpersonal and presentation skills to foster client, vendor and internal relationships 

• Excellent communication skills, both written and oral with an eye for detail 

• Highly detail oriented with strong critical thinking and problem-solving abilities 

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Pay Range - There are multiple factors that are considered in determining final salary for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The salary range for Colorado is -

$45,528.00-$77,398.00

Nationwide Remote Office (US99)