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Reston, Virginia, United States of America
JOB #R2300180

Marketing Specialist

Marketing Specialist 

Located in Virginia, Baltimore or Maryland

Ready to make a difference?If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential. 

The Marketing Specialist will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients in the Mid-Atlantic.  The account services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will be based in our Fairfax, VA, office, but is currently a work-from-home position. Minimal local travel is required. 

About ICF's Advertising and Marketing Capabilities: ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals.  Within this team, is a marketing account services team who supports energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency.  This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment. 

Why you will love working here:

  • Quality of life: Flexible workplace arrangements, work-life balance
  • Investment of the community: Donation matching, volunteer opportunities
  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
  • And many, many more (Ask your recruiter for more details!)

What you will be doing:

  • Assist with the marketing and advertising of commercial energy efficiency programs for utilities located in the Mid-Atlantic region. 
  • Work with the account team to develop and implement marketing and communications plans to educate business customers about energy efficiency and drive participation in energy efficiency programs. 
  • Work with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns, POP materials, websites, direct mailers, brochures, incentive application forms, email and direct mail campaigns, video, print, outdoor, etc. 
  • Work with the ICF Next Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc. 
  • Manage the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client). 
  • Prepare monthly reports on activities and results of the marketing program. 
  • Develop and execute business growth strategies, including marketing to potential clients, and responding to RFPs. 

What we need you to have (minimum qualifications): 

  • A bachelor’s degree in Communications, Marketing, Advertising, or related majors. 
  • 2+ years of experience working in marketing or advertising and knowledge of paid media, digital advertising, traditional marketing, and social media environments. 


  • 6+ years of experience working in marketing or advertising and knowledge of paid media, digital advertising, traditional marketing, and social media environments.

 What we would like you to have:

  • Working in an advertising agency and/or on a consumer marketing account. 
  • Experience driving results through marketing. 
  • Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects. 
  • Working in a multitasking environment. 
  • Using content management systems (CMS) and email management systems. 
  • Interest in and commitment to energy efficiency, the environment, and sustainable living. 

Professional Skills: 

  • Excellent verbal, interpersonal, and written communication skills. 
  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions. 
  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities. 
  • Ability to work independently, seek help as needed and contribute to team and company culture. 
  • Strong working knowledge of MS Office Applications (Word, PowerPoint, Outlook, Excel, Teams)  

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is:

$58,161.00 - $98,873.00

Virginia Remote Office (VA99)

Who is ICF?

A global consulting services company with approximately 8,000 people across 75+ countries, but we are not your typical consultants.

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.