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New York, New York, United States of America
JOB #R2102678

Marketing Specialist

ICF delivers all the strategic communications and marketing services of a top-flight public relations agency, plus the energy efficiency domain expertise and resources of a leading international consulting firm. Our award-winning Marketing team is growing and in search of a Marketing Specialist who is passionate about planning, developing, and implementing marketing strategies in support of our utility clients’ customer engagement initiatives. This is an excellent opportunity for someone with at least three years of professional marketing communications experience looking forward to building a long-term career with an innovative company that has a multitude of opportunities for growth and advancement.

About ICF's Advertising and Marketing Capabilities:

ICF is a consulting firm with the 7th largest independent marketing agency in the country and 13th globally, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals. Within this team, our marketing account services team supports energy clients through marketing strategy, advertising, and other marketing services, with a primary focus on energy efficiency and emerging energy solutions such as demand response, distributed energy resources, and electric vehicles. This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment.

Position Overview:

The Marketing Specialist will be part of the energy marketing account team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our work with utility clients. The account marketing team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.

This position will located in ICF’s New York City or Newark offices, according to ICF’s return to work schedule.

KEY RESPONSIBILITIES:

  • Support the marketing, customer engagement and advertising of residential and commercial customer energy programs for utilities located in the Northeast and Mid-Atlantic regions.

  • Providing input and recommendations for marketing plans and outreach activities.

  • Working directly with marketing managers, program implementation teams, and clients to develop and implement marketing and communications plans to educate and engage customers about new energy solutions and energy efficiency.

  • Working with ICF Next creative services team to fulfill the development of marketing materials including program materials, advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc.

  • Working with the ICF Next media services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.

  • Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, Customer Care, Customer Insights, program management, client).

  • Preparing regular reports on activities and results of marketing programs.

  • Supporting the marketing managers and program teams in executing business growth strategies, including marketing to potential clients, and responding to RFPs.

  • Developing briefings, presentations, and other communications tools.

  • Tracking multiple deliverables on deadlines using Microsoft Teams, Microsoft Project, Excel spreadsheets, SharePoint, and other collaboration tools.

Basic Qualifications:

  • Bachelor's degree, required.

  • 3+ years of professional marketing communications or marketing consulting experience.

  • Excellent writing skills

  • Strong team orientation with a focus on collaboration

  • Strong organizational and interpersonal skills

  • Knowledge of traditional and social media environments

  • Energetic, self-starter and resourceful problem-solver

  • High attention to detail with the ability to manage multiple ongoing activities.

  • Can-do attitude and willingness to jump in where needed.

Preferred Skills/Experience

  • Experience working in an advertising agency and/or experience with energy or energy efficiency marketing.

  • Experience using project management software platforms and a variety of MarTech systems (e.g., content management systems, marketing analytics tracking systems, email marketing platforms, etc.).

  • Experience developing and executing marketing and outreach plans, tactics, and materials.

  • Experience working in a multi-task environment with on site and remote colleagues.

Professional Skills:

  • Strong analytical, problem-solving, and decision-making capabilities.

  • Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude.

  • Excellent verbal and written communication skills.

  • History of positive client relationships.

  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions.

  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.

  • Ability to work independently, seek help as needed and contribute to team and company culture.

  • Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel)

  • Proficiency in Email Campaign Management software; Salesforce Marketing Cloud experience a plus.

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

New York, NY (NY18)

Who is ICF?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.
LEARN MORE ABOUT ICF

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.