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Marketing Manager (Open to Remote)
ICF, a global professional and digital services firm, is home to one of the world’s leading government consulting practices. For over 50 years, ICF has supported agencies in improving the effectiveness and impact of public services across a wide variety of domains, including health, energy, environment, and climate, social programs, education, international development, and much more. ICF also has one of the industry’s leading digital transformation portfolios as agency leaders redefine their missions through the lens of technology.
ICF is hiring a Marketing Manager to amplify the purpose-driven, industry leading work that ICF’s public sector team performs with nearly every federal civilian agency. Working with our experts, the Manager will help raise ICF’s visibility and profile across the sector.
*Candidates located in close proximity to our Fairfax, VA headquarters office are preferred, but we are also open to fully remote candidates.
Key areas of focus for this role will include:
Help develop and execute the marketing strategy and integrated campaign plan for ICF’s largest business, ensuring we are building brand awareness, audience engagement and lead generation.
Manage the campaign’s day-to-day efforts, ensuring high quality and high volume of activity across a variety of earned, owned and paid channels.
Collaborate with an internal staff of marketers to prioritize and deploy the right mix of integrated campaign tactics.
Coordinate with content marketing, demand generation and brand teams to develop targeted and dynamic campaign content.
Manage the execution of priority industry events and tradeshows.
Manage third-party relationships and partnerships that support marketing campaign efforts.
Work with our external public relations and digital agency partners to share ICF’s industry-leading research and analysis, world-renowned experts and unique insights with national, regional and trade media.
Work in tight collaboration with our campaign operations and analytics team to ensure progress and identify opportunities to enhance or evolve campaign tactics.
What you’ll need:
4+ years’ experience developing digital campaign strategies, preferably in B2G environments
Experience working with directly with business stakeholders to set and manage expectations and share campaign ideas and progress
Strong project management skills; ability to juggle multiple priorities, organize, and execute
Experience working in a marketing environment supported by technology platforms and customer data
Proven ability to analyze and interpret data and inform/drive business decisions with analytics
Excellent communication, collaboration, and interpersonal skills
Bachelor’s degree and strong record of academic performance
Passion for finding new and creative ways to reach an audience
Technology, product and solution marketing experience helpful
Experience working with Go-to-Webinar, Marketo and Demandbase preferred
Ability to work across teams/divisions/departments to get things done
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Pay Range - There are multiple factors that are considered in determining final salary for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The salary range for Colorado is -
Nationwide Remote Office (US99)