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Residential Marketing ManagerNewark, NJ (virtual primarily)
Ready to make a difference?If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Manager who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.
The Marketing Manager will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our appliances service program for a NJ based utility. The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.
Why you will love working here:
Quality of life: Flexible workplace arrangements, work-life balance
Investment of the community: Donation matching, volunteer opportunities
Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
And many, many more (Ask your recruiter for more details!)
What you will be doing:
Managing the marketing, advertising of appliance service and replacement program for a utility located in New Jersey.
Working directly with clients to develop and implement marketing plans to educate customers about energy efficiency and drive leads in an appliance replacement and service contract program.
Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns (both direct response and awareness), POP materials, web sites, direct mailers, brochures, email and direct mail campaigns, video, print, outdoor, etc.
Working with the ICF Next Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).
Developing project budgets and revenue forecasts and managing project budgets.
Preparing monthly reports on activities and results of the marketing program.
Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs.
What we need you to have (minimum qualifications):
BS/BA Marketing Degree or related degree
8+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency and managing clients.
What we would like you to have:
Working in an advertising agency and/or on a consumer marketing account.
Experience driving results through marketing.
Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
Managing creative teams in production of various advertising assets.
Working in a multi-tasking environment.
Using content management systems (CMS) and email management systems.
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
New Jersey Remote Office (NJ99)