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Richmond, Virginia, United States of America
JOB #R2203269

Energy Efficiency Marketing Manager

Energy Efficiency Marketing Manager

Marketing Manager
Richmond, VA
If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Manager who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.  

About ICF's Advertising and Marketing Capabilities:

ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals.  Within this team, is a marketing account services team who support energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency.  This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment.

Position Overview:

The Marketing Manager will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts based in Virgina. The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will be based in Richmond, VA, but with work-from-home flexibility. 

Key Responsibilities:

  • Managing the marketing, advertising of residential energy efficiency programs in the Virginia/DC/MD area.
  • Working directly with clients to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
  • Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns (both direct response and awareness), TV, digital and social media, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc.
  • Working with the ICF Next Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.
  • Leading the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).
  • Developing project budgets and revenue forecasts and managing project budgets.
  • Managing direct and indirect report(s).
  • Preparing monthly reports on activities and results of the marketing program.
  • Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs.

Basic Qualifications:

  • BS/BA in relevant field
  • 8+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
  • Willingness to travel (minimal travel required for this position).

Preferred Skills/Experience:

  • Working in an advertising agency and/or on a consumer marketing account.
  • Experience driving results through marketing.
  • Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
  • Managing creative teams in production of various advertising assets.
  • Working in a multi-tasking environment.
  • Using content management systems (CMS) and email management systems.
  • Interest in and commitment to energy efficiency, the environment, and sustainable living.

Professional Skills:

  • Excellent verbal, interpersonal and written communication skills.
  • History of positive client relationships.
  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.
  • Ability to work independently, seek help as needed and contribute to team and company culture.
  • Experience in financial management and ability to effectively leverage a marketing budget for maximum effectiveness.
  • Working knowledge of computer and online tools, including MS Teams, Sharepoint, Outlook, Word, Excel, PowerPoint, and social networking sites 

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Richmond, VA (VA29)

Who is ICF?

A global consulting services company with approximately 8,000 people across 75+ countries, but we are not your typical consultants.

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.