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Employer Brand Content Strategist - Remote
The person hired for this role may work remotely from anywhere in the continental U.S.
At ICF, we are changemakers, working on some of the greatest challenges of our time. Our talent acquisition team helps to hire 2k+ people worldwide across 20+ areas of expertise each year. Markets include climate science, cybersecurity, European policy, IT modernization, and digital transformation to name a few.
Though the consultants we help to hire have varied expertise, we have one shared purpose: to build a more prosperous and resilient world. The opportunity to build world-changing solutions is our employer value proposition (EVP). This creates a unique challenge for talent marketing. We need to think through the candidate funnel to ensure potential prospects get the right information at the right time. We seek to understand each market and which mediums and channels are most effective for talent marketing. And we bring that story to life.
Our Employer Brand Business Partner works closely with dedicated recruiting groups to expand ICF’s employer brand footprint by developing and serving potential candidates personalized content based on their professional backgrounds and job interests to generate curiosity and interest in working at ICF in measurable ways.
What you’ll do here at ICF:
Manage digital marketing and job board vendor partners. Have a deep curiosity about the way things work to bring those things back to our recruiters to help their jobs get optimized.
Put your passion for connecting and sharing to purpose, helping inspire recruiters to get the best advantage to win talent. For instance, you'll be helping to develop local and global selling points and EVP training, teaching your mindset for writing irresistible job postings, and optimizing SEO on job postings.
Champion new ideas and build content to build brand awareness of key markets.
Bring a creative lens to social media posts and engagement. Across our (internal) Marketing Machine, employee advocacy tool Dynamic Signal, and organic social on social channels via Sprinklr, we curate about 100 posts a month.
Analyze and provide insights into our candidate’s digital experience by using tracking systems, paid and organic social media data, career site analytics, and your knowledge of best practices in the field, including search engine optimization, A/B testing, and more to create informed suggestions to constantly improve our process and offering.
Help to build strategic content strategies to increase awareness among the markets you support. Partnering with our internal employer brand designer, keep our channels like digital ads, Glassdoor, and job boards looking great with our latest brand assets, EVP, and company info.
Create personalized content highlighting the EVP mapped to areas of our business through interviews, focus groups, data collection, and market analysis to develop specific employee and prospect personas.
Develop a content marketing strategy to consistently communicate the EVPs to our potential candidates, positioning us as an employer of choice. You will define the types of content that need to be created to achieve this goal, backing decisions up with best practices and data. In this process, you will collaborate with varied stakeholders to manage content projects from start to finish.
Not only will you develop the content marketing strategy, but you are also comfortable with creating content yourself and working with other creatives. From writing copy and blog articles to developing and executing video creation, to supporting the creation of visual branding materials, you are a creative and flexible individual who can hit the ground running contributing to our internal-agency style service offering.
Leverage our CRM, Beamery, to keep prospect/candidates warm via email campaigns, build automation systems to capture prospects for pipelining, and create personalized prospect experiences via microsites where they are served the information they want to know about ICF based on their specialties.
What experience will you bring to our team?
Bachelor’s degree in marketing, journalism, or visual arts is preferred but not required.
Experience in content marketing. Writing, editing, directing or creating video projects, creating informative documents for internal and external use.
Experience running a company blog, website, and social media platforms in a high-profile business setting.
Employer branding, recruitment marketing, and HR programs helping to promote the EVP, company culture.
You’ve built pages and campaigns to reach audiences with relevant information in a CRM. We use Beamery and can teach you the ropes!
What’s in it for you?
In this role, you will be empowered to apply your relentless curiosity and unique vision to build work with deep impact. Everyone on the team you’ll join on our internal creative agency-style recruitment marketing function brings unique and complementary skills that help us all be greater than the sum of our parts. We learn from one another. We are empowered to develop our ideas, passions, skills, and expertise. We come from different backgrounds, work experiences, and even countries, but we share a passion for how our work helps create a diverse, inclusive, and engaged company that’s improving the world in great and small ways.
Aside from the usual perks and benefits, we are invested in your personal growth, taking real-time off, and true work-life balance.
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
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