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Detroit, Michigan, United States of America
JOB #R2101242

Digital Marketing Specialist- Data Analytics

Digital Marketing Specialist- Data Analytics

Detroit Metro

We push the marketing and digital world forward, using technology and creativity to achieve life’s most important mission—connecting people. We’re looking for talented people ready to fulfill their potential. If you’re passionate about marketing and digital technology, and want to tackle some of society’s greatest challenges, we want you as part of our team!

Job Description

ICF is hiring a Digital Marketing Specialist /Analyst to join our team. As a member of our strategic communications and marketing team, the Digital Marketing Specialist /Analyst will support marketing project managers, incorporate Google Analytics into metrics/results reporting, and generate campaign lists in coordination with marketing PMs.  Other responsibilities include:

  • Interface between marketing PMs and ICF’s Sightline Analytics team

  • Coordinate data analytics requests for all campaigns (pre and post)

  • Secure post campaign data (Coordinate with internal team and external vendors to gather performance metrics following campaign deployment)

  • Update monthly metrics

  • Maintain budget tracking and invoicing processes

  • Coordinate program materials and maintain inventory

  • Provide program support and implementation

  • Generate post campaign metrics reports in coordination with marketing and program PMs

  • Develop client facing program reporting presentations

  • Assist in campaign trafficking as necessary (Assist project managers with campaign development, as necessary, including creative development and vendor coordination).

This position will be based in Southeast, MI and will support our marketing teams in Detroit and Jackson, MI. Minimal travel is required.

Basic Qualifications:

  • Bachelor’s degree in Business, Marketing or equivalent experience

  • 2-5 years of digital marketing experience

  • Interest in and exposure to data analytics and metrics reporting (Strong experience with Google Analytics; ability to interpret email, media, and other marketing analytics and recognize trends)

  • Demonstrated data visualization experience

  • Project management/support experience

  • Ability to communicate with multiple levels within an organization

  • Ability to comprehend technical concepts

  • Excellent communication and presentation skills

  • Proficient with the Microsoft Office suite (Word, Excel, Outlook, PowerPoint, Visio, Project)

  • Ability to work productively in both a virtual and in-person team environment

Preferred:

  • Highly analytical and problem-solving abilities

  • Previous experience working on data aggregation and visualization

  • Advanced interpersonal skills with high ability to lead and work effectively with others

  • Excellent organization and planning skills

  • Ability to concisely present actionable analysis and recommendations

  • Knowledge of utility residential energy efficiency, demand response and online shopping  (eCommerce) programs.

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Detroit, MI (MI05)

Who is ICF?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.
LEARN MORE ABOUT ICF

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.