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B2C Marketing Specialist
Fairfax, VA Fairfax, VA Office
If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.
About ICF's Advertising and Marketing Capabilities:
ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals. Within this team, is a marketing account services team who support energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency. This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment.
The Marketing Specialist will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients in the Mid-Atlantic. The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will be based in our Fairfax, VA, office, but will currently be a work-from-home position until at least September 2021, as a COVID-19 pandemic safety-measure. Minimal local travel is required.
Assist in the planning, development and implementation of marketing and advertising strategies and activities to support energy efficiency efforts with ICF’s utility clients.
Work with creative teams to coordinate the development of marketing collateral such as forms and brochures along with advertising assets such as digital ads, direct mail, social media, and newsletters.
Help develop presentations and other communications tools.
Assist with the execution of media plans within assigned marketing budgets.
Track multiple deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other tools
Track and report on marketing campaign metrics
A bachelor’s degree in Communications, Marketing, Advertising, or related majors.
Knowledge of paid media, digital advertising, traditional marketing, and social media environments.
1 to 2 years of experience working in marketing or advertising.
Strong attention to accuracy; detail oriented
Strong written and verbal communication skills
Ability to effectively prioritize tasks to meet aggressive deadlines
Strong organizational and interpersonal skills
Strong motivation and ability to learn and understand new concepts and strategies
Ability to work both independently and in a team-oriented, collaborative environment
Demonstrated ability to work virtually including screen shares, video calls, and online collaboration.
Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel)
Experience working in a fast paced, deadline driven, multi-tasked environment
Experience working with Google Analytics
Experience working with and developing Excel spreadsheets to interpret data
Strong analytical, problem-solving, and decision-making capabilities
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Fairfax, VA (VA01)