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Fairfax, Virginia, United States of America
JOB #R2102353

B2C Marketing Manager

About ICF's Advertising and Marketing Capabilities:

ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals.  Within this team, is a marketing account services team who support energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency.  This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment.

Position Overview:

The Marketing Manager will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients in the Mid-Atlantic.  The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group.

We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  This position will be based in our Fairfax, VA, office, but will currently be a work-from-home position until at least September 2021, as a COVID-19 pandemic safety-measure. 

Key Responsibilities:

  • Managing the marketing, advertising of residential demand response programs for utilities located in the Mid-Atlantic region.

  • Working directly with clients to develop and implement marketing and communications plans to educate business customers about energy efficiency and drive participation in energy efficiency programs.

  • Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc.

  • Working with the ICF Next Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.

  • Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).

  • Developing project budgets and revenue forecasts and managing project budgets.

  • Preparing monthly reports on activities and results of the marketing program.

  • Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs.

Basic Qualifications:

  • BS/BA Marketing Degree.

  • 8+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency.

  • Willingness to travel (minimal travel required for this position).

Preferred Skills/Experience:

  • Working in an advertising agency and/or on a consumer marketing account.

  • Experience driving results through marketing.

  • Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.

  • Working in a multi-tasking environment.

  • Using content management systems (CMS) and email management systems.

  • Interest in and commitment to energy efficiency, the environment, and sustainable living.

Professional Skills:

  • Excellent verbal, interpersonal and written communication skills.

  • History of positive client relationships.

  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions.

  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.

  • Ability to work independently, seek help as needed and contribute to team and company culture.

  • Strong command of financial management and ability to effectively leverage a marketing budget for maximum effectiveness.

  • Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites 

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit to find your next career. ICF—together for tomorrow.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Fairfax, VA (VA01)

Who is ICF?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.