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Fairfax, Virginia, United States of America
JOB #R2100521

B2C Marketing Manager

B2C Marketing Manager

  If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Manager who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.  

About ICF's Advertising and Marketing Capabilities:

ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals.  Within this team, is a marketing account services team who support energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency.  This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment.

Position Overview:

The Marketing Manager will be part of the energy account services team and will work on planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients in the Mid-Atlantic.  The account services team conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.  

Key Responsibilities:

  • Managing the marketing and advertising plans for residential programs for utilities located in the Mid-Atlantic region.

  • Managing client relationships as the day-to-day project manager. Working directly with the client to implement marketing plans.

  • Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc.

  • Working with the ICF Next Media Services team to develop, propose, and implement paid advertising campaigns across broadcast, print, digital, social media, events, etc.

  • Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client).

  • Developing project budgets and revenue forecasts and managing project budgets.

  • Preparing monthly reports on activities and results of the marketing program.

  • Developing and executing business growth strategies, including marketing to potential clients, and responding to RFPs.

Basic Qualifications:

  • Bachelor degree in Marketing or related field or equivalent work experience

  • 8+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency.

  • Willingness to travel (minimal travel required for this position).

Preferred Skills/Experience:

  • Working in an advertising agency and/or on a consumer marketing account.

  • Experience driving results through marketing.

  • Developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.

  • Working in a multi-tasking environment.

  • Using content management systems (CMS) and email management systems.

  • Interest in and commitment to energy efficiency, the environment, and sustainable living.

Professional Skills:

  • Excellent verbal, interpersonal and written communication skills.

  • History of positive client relationships.

  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions.

  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.

  • Ability to work independently, seek help as needed and contribute to team and company culture.

  • Strong command of financial management and ability to effectively leverage a marketing budget for maximum effectiveness.

  • Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites 

#indeed

#LI-CC1

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Fairfax, VA (VA01)

Who is ICF?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.
LEARN MORE ABOUT ICF

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.