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Reston, Virginia, United States of America
JOB #R2205268

 B2B Strategic Marketing Specialist- Remote

Ready to make a difference?  

Do you want to help lead the charge in developing energy efficiency and carbon reduction strategies for utilities trying to engage their business customers in new ways? Are you someone who is intrigued by today’s changing business landscape and loves learning and thinking beyond the status-quo? Do you have great organizational skills and attention to detail? Are you a people-person who thrives on finding ways to motivate and engage others? Do you excel at project management? 

ICF is a fast-evolving consultancy with a mission to make the world a more prosperous and resilient place. As the B2B  Strategic Marketing Specialist, you will help execute initiatives that raise ICF’s profile, scale our impact through targeted talent development and internal engagement activities, and expand our external market presence through Thought Leadership and other client-facing channels.  

You’ll be a member of our core strategic team with access to some of our most senior subject matter experts. In this role, you’ll work with cross-functional teams including business development, corporate communications, media, creative, and outreach to help shape and deliver the right story and approach to grow our commercial energy work. You’ll work hands-on with some of our top clients to provide marketing advisory services, conduct stakeholder workshops, and oversee marketing and outreach campaign development and execution. 

Our small team is composed of a diversity of backgrounds and skills; we are high-energy; collaborate often, throw around and debate bad ideas to find good ones, laugh through the tough sprints, and support one another in getting exceptional work done. No day and no solution will ever be the same.  

Why you will love working here: 

  • Quality of life: Flexible workplace arrangements, work-life balance 

  • Investment of the community: Donation matching, volunteer opportunities 

  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan 

  • And many, many more (Ask your recruiter for more details!) 

What you will be doing: 

  • Manage project deliverables and provide strategic B2B marketing consultation to leading clients 

  • Assist in facilitating strategic brainstorm sessions, prepare reports, and deliver presentations 

  • Partner with key internal stakeholders (including business development, corporate marketing, and energy advisory services teams) to produce templates, guides, tools, infographics, videos, and Thought Leadership pieces  

  • Create and execute marketing and promotional strategies, specifically in the digital space including social media environments  

  • Collaborate with key stakeholders to conduct market research and help inform the right strategies and deliver the right tactics 

  • Maintain and coordinate internal resources that empower and rally our teams around our strategies   

  • Track and report on our success through executive briefings, presentations, and other channels 

What we need you to have (minimum qualifications): 

  • Bachelor’s Degree (Business, Marketing, Communications, Public Relations, or related subject) 

  • 5+ years of work experience in marketing, advertising, social marketing, or related field. 

  • 1 + years of experience conceptualizing and developing educational marketing and/or outreach materials 

What we would like you to have: 

  • Demonstrated knowledge of the energy sector  

  • Education or certification in B2B marketing and/or Account Based Marketing  

  • Experience supporting outreach or sales teams 

  • Experience writing and publishing articles, blogs, papers 

  • Excellent verbal, interpersonal, and written communication skills 

  • Well-organized with a can-do attitude and the ability to handle multiple tasks and competing priorities effectively 

  • Energetic, self-starter and resourceful, analytical problem solver  

  • Sound business ethics, including the protection of proprietary and confidential information 

  • Confidence to work with all levels of internal employees, clients and partners independently as needed 

  • Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel, Teams)  

  • Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude 

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Pay Range - There are multiple factors that are considered in determining final salary for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The salary range for Colorado is -

$60,598.00-$103,017.00

Nationwide Remote Office (US99)

Who is ICF?

A global consulting services company with approximately 8,000 people across 75+ countries, but we are not your typical consultants.
LEARN MORE ABOUT ICF

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.