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Director, Demand Generation
ICF, a global professional and digital services firm, is positioned at the forefront of issues affecting businesses, governments and nonprofit clients worldwide. s deploy new digital services, our
ICF is hiring a Director of Demand Generation across a variety of owned and paid channels, including digital advertising, email marketing and virtual events. They will work with individuals in a wide array of roles to develop
Key areas of focus for the role will include:
and digital advertising programs.
Creating, implementing, tracking, analyzing ing
Actively testing and analyzing
Bringing industry thought leadership front and center into our content strategy and campaign messages
c marketing team to develop targeted and dynamic content for our core campaign audiences
Working closely with being run in our businesses across North America, Europe and Asia
Tracking and analyzing key metrics to ensure progress and identify opportunities to enhance or evolve program tactics.
Advising the greater
The skill set
campaign strategy le to engage addition,
Hands on experience developing detailed digital campaigns in a B2B environment, particularly with a focus on industry thought leadership and research
Experience working with subject matter and technical experts.
Experience working directly with senior leaders and stakeholders to set expectations and manage programs.
Experience in marketing to energy utilities and public sector technology buyers preferred, but not necessarily required.
A passion for finding new and creative ways to reach an audience.
Strong project management skills and an ability to juggle multiple priorities.
Experience working with – and getting the most out of – marketers, agencies, copywriters, designers and clients.
Experience managing media budgets and placements
Experience managing direct staff as well as agency personnel
Excellent communication, collaboration and interpersonal skills.
Bachelor’s degree and strong record of academic performance.
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Fairfax, VA (VA01)