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Fairfax, Virginia, United States of America
JOB #R2100453

Director, Demand Generation

ICF, a global professional and digital services firm, is positioned at the forefront of issues affecting businesses, governments and nonprofit clients worldwide. s deploy new digital services, our  

ICF is hiring a Director of Demand Generation  across a variety of owned and paid channels, including digital advertising, email marketing and virtual events. They will work with individuals in a wide array of roles to develop   

Key areas of focus for the role will include: 

  •   and digital advertising programs.  

  • Creating, implementing, tracking, analyzing ing    

  • Actively testing and analyzing   

  • Bringing industry thought leadership front and center into our content strategy and campaign messages 

  •  c marketing team to develop targeted and dynamic content for our core campaign audiences 

  • Working closely with    being run in our businesses across North America, Europe and Asia 

  • Collaborating with  

  • Tracking and analyzing key metrics to ensure progress and identify opportunities to enhance or evolve program tactics. 

  • Advising the greater   

The skill set 

 campaign strategy le to engage addition,  

  • Hands on experience developing detailed digital campaigns in a B2B environment, particularly with a focus on industry thought leadership and research  

  • Experience working with subject matter and technical experts. 

  • Experience working directly with senior leaders and stakeholders to set expectations and manage programs. 

  • Experience in marketing to energy utilities and public sector technology buyers preferred, but not necessarily required. 

  • A passion for finding new and creative ways to reach an audience. 

  • Strong project management skills and an ability to juggle multiple priorities. 

  • Experience working with – and getting the most out of – marketers, agencies, copywriters, designers and clients. 

  • Experience managing media budgets and placements 

  • Experience managing direct staff as well as agency personnel 

  • Excellent communication, collaboration and interpersonal skills. 

  • Bachelor’s degree and strong record of academic performance. 

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy.

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:  EEO is the law and  Pay Transparency Statement.

Fairfax, VA (VA01)

Who is ICF?

A global consulting services company with +7,000 people across +70 countries, but we are not your typical consultants.
LEARN MORE ABOUT ICF

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Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.

Join our talent network

ICF is growing, and we add new open roles to our site regularly. If you're waiting for that perfect opportunity at ICF or want an inside look at what it's like to do world-changing work, join our talent network to stay updated.