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Salesforce Marketing Cloud Lead Consultant
@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.
We’re currently hiring a Lead Salesforce Marketing Cloud Consultant. This individual may sit in our Chicago location or St. Louis
As the Lead SFMC Consultant, you will:
Manage product life cycle from roadmap to delivery, accountable for platform profitability. Act as SME on platform for clients and teams with the organization, lead KPI development, implementation of best practices. Champion implementation of standards around data management, compliance and security.
Optimize product performance and in turn maximize business value of the product. Plan and lead production evolution, including upgrades and feature enhancements by working in collaboration with internal stakeholders and vendors.
Ensure clients are receiving the highest level of service, value and strategic thinking from the campaign. Understanding the campaign brief, and translating it to functional deliverables, executing with a high level of accuracy & transparency.
Collaborate and participate during sales cycles as key technical resource and SME on product to facilitate discovery sessions, assist in guiding purchase decision making, delivery strategic recommendations and analysis and defining customer engagement strategies. Onboarding new clients and work closely with the team to set up product and configuration in the system to ensure timely launch
Support and own customer issues from inception, to resolution including after hours or on call work as necessary. Assist in investigation and resolution of all internal and external client, product/platform and network issues in a multi-vendor environment. Manage multiple cases involving a variety of technologies, protocols and equipment. Responsible for consistent delivery of product services on a 24*7 basis within well-defined quality metrics including 99.99% uptime.
Report on product performance and client utilization then roadmap to higher management
Fluently communicate an understanding of product features and pricing model and ability to advise internal and external clients on it. Support client & internal teams by providing technical support, advancing platform functionality, executing on-site training initiatives, and demonstrating new feature capabilities.
As the Lead SFMC Consultant, you will have:
5+ years in software product management and product marketing
Expert understanding of Salesforce Marketing Cloud and/or other enterprise marketing automation platforms (Eg. Adobe Campaign, Marketo, etc.)
Ability to blueprint and architect and/or develop solutions with third party tools outside of Salesforce Marketing cloud, to build automated campaigns and journeys (eg. Integrating a cloud SQL server with Salesforce marketing cloud, in order to send a daily email)
Experience with Salesforce Marketing Cloud (Exact Target) or Adobe Campaign (NeoLane) is required
Adept in marketing cloud best practices, deliverability, and journey builder
Experience with mainstream email clients and message formats
Experience with Email Deployment Platforms
Capacity to work on multiple projects with overlapping timelines.
A deep understanding of the digital /CRM market place
Data manipulation, working in MS Access and MS Excel
SQL server and MYSQL experience. Experience with relational databases.
Google analytics experience a plus
Excellent verbal and written communication skills with great attention to detail
Experience with CASL Compliance is a plus
Bachelors Degree/Diploma or equivalent
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity)
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email email@example.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law and Pay Transparency Statement.
Chicago, IL (IL11)