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London, United Kingdom
JOB #R2000120

ICF Next Strategy Consultant

ICF Next Strategy Consultant


Job description: Our consultants are the changemakers at the heart of our work. Blending creative and strategy, you will design and deliver complex strategic initiatives that solve customer and colleague business challenges. Promoting excellence at every opportunity, Consultants are relationship-orientated with an appetite to develop close connections with senior stakeholders, all the while, acting as an evangelist for innovative thinking that helps ICF Next to grow.

You will develop intelligent strategies that deliver against business objectives and end-user needs. You will create participation between brands and their audiences in new and interesting ways. You will be expected to provide outstanding service across designated client accounts and projects, working collaboratively with peers of different specialisms (including creative strategists, UX/UI designers, digital) to bring the right blend of creativity and business acumen to meet client needs.

Who we are and what we do: We’re a cross-disciplinary team of consultants and designers who work with brands and organisations to develop compelling customer, colleague and citizen experiences and engagement. Our work is meaningful and impactful, driving engagement, participation, behaviour change, acquisition, retention and loyalty. We work with clients from a range of industries including retail, finance, travel, aviation, energy, government, telco and automotive. We design solutions for customers, colleagues and citizens; from customer loyalty programmes for well-known telco and airline brands, to delivering internal employee communications campaigns for the world’s largest drinks company, to designing citizen engagement experiences with European public services.

How we work: Culture is important to us. We always work collaboratively, valuing everyone’s individual specialism, expert opinion and small quirks – you’ll rarely find yourself alone at your desk but more likely brainstorming in a war room, mapping out user journeys or workshopping solutions with clients. And we like to have fun and socialise together too.

Main Responsibilities and duties:

We are looking for someone to take a leading role in developing cross-channel strategies to meet business needs. This will require you to:

Strategy development and implementation

  • Collaboratively work within cross-functional project teams of design strategists, creatives and consultants to deliver strategic solutions
  • Critically approach client problems, challenging assumptions and identifying opportunities to push client briefs further to meet needs and exceed expectations
  • Tailor strategies to audience groups and help develop approaches to local market implementation
  • Use data and insights to inform audience segments, campaign targeting and personalisation
  • Establish measurement strategies, including campaign objectives, KPIs, and methodology for measuring against these, with a test and learn approach where appropriate
  • Balance the scientific with creative; take an insights-driven approach to develop solutions
  • Work with content specialists to craft compelling stories and client presentations
  • Work with creative, content and production specialists to see strategies and campaigns through to implementation, including input into development of overall campaign look and feel, campaign narrative, content, copy and assets, and ongoing QA
  • Undertake consumer, colleague and category research and draw relevant insights to inform work

Project planning, management and delivery

  • Support the development of client brief playbacks
  • Input into the development of client Statements of Work, working with relevant teams and SMEs
  • Work with Project Managers to support the development of project plans, resourcing and budgeting
  • Take responsibility for delivering relevant elements of the project plan to time and budget, working with Project Managers to brief internal creative teams where necessary

Client management and relationship

  • Help to build and maintain relationships with clients (and their agencies/suppliers where relevant)
  • Work with Account Managers to ensure consistent client satisfaction with deliverables and outcomes
  • Analyse individual client needs in order to deliver appropriate and tailored solutions
  • Work with Account Managers to develop account plans to manage relationship and growth

Business development and account growth

  • Use your growing knowledge to inform client work and help identify new opportunities with existing and prospect clients/stakeholders
  • Collaboratively develop and contribute to proposals and pitches in response to briefs and RFPs


Must have:

  • Ability to communicate complex ideas, grasping not only the detail but able to contextualise
  • Ability to think strategically and practically
  • Ability to carry out more than one project type (at a time) and adapt to changing environments
  • Experience working within project teams and independently
  • Microsoft Office Suite proficient

Beneficial to have:

  • Knowledge, experience and interest in digital marketing and innovation
  • Experience in using audience/customer data
  • Knowledge in new marketing and communication methods
  • Interest in and understanding of experience strategy, journey mapping and UX

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit to find your next career. ICF—together for tomorrow.

London Riverscape (GB75)

Who is ICF?

A consulting services company of over 5,000 experts across 67 countries, but not your typical consultants

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