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JOB #R1802378

Web Analytics Strategist - Telecommute options

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

ICF is looking for a laser sharp and self-guided Web Analytics Strategist to join its Strategy and Quality team. If you consider yourself a strategic thinker and love web analytics then this may be the role for you. ICF is seeking candidates who are comfortable immersing themselves in data, figuring out what it means, proposing action plans as a result, and communicating those recommendations effectively to lay persons.

We push the digital world forward, using technology to achieve life’s most important mission—connecting people.  Are you ready for what’s next? Free shuttle access from the metro, onsite happy hours and constant learning opportunities are just some of the perks of joining ICF. This position can be based in either Fairfax, VA or Rockville, MD, and some telecommuting may be available for qualified candidates.

What you will do:

  • Collect website and application metrics
  • Analyze and synthesize results to the team and client
  • Create strategic, actionable recommendations reports
  • Make enhancements to websites and analytics tools to gather better metrics
  • Mentor junior staff in strategic measurement and action planning approaches 
  • Assist with content strategy, business process and CX/UX improvements

What you will need:

  • 6+ years of relevant experience with data analysis and Web technologies
  • Bachelor’s degree in Communications, Marketing, Statistics, or other related field
  • Ability to collect and analyze website and application metrics
  • Experience writing and presenting findings and proposed strategies based on analyses in plain English requiring little to no editing
  • Experience pulling and producing reports about events and campaigns and clearly explaining results and recommended action plans
  • Working knowledge of Google Analytics, Adobe Analytics, Tag Manager, AdWords/Keyword Planner, and Data Studio
  • Ability to work independently and to proactively propose solutions while managing multiple projects simultaneously

Preferred Skills/ Experience:

  • Experience working within a content strategy or CX/UX setting
  • Experience with search-engine optimization (SEO)
  • Experience with federal government websites and applications
  • Understanding of the U.S. Digital Service Playbook
  • Understanding of the federal Digital Analytics Program (DAP)
  • Understanding of navigating the latest privacy concerns related to tools such as Google Analytics
  • Experience with additional analytics and SEO tools other than Google Analytics

ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity).

Pay Transparency Statement: For more information, please click here: https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf

Fairfax, VA (VA01)

Who is ICF?

A consulting services company of over 5,000 experts across 67 countries, but not your typical consultants

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