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Minneapolis, Minnesota, United States of America
JOB #R1800645

Sr. Content Strategist

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

Who we are:

ICF Olson is a collective of world-class agencies delivering across the spectrum of customer experience: creative expression (Olson), public engagement (Olson Engage), customer relationships/loyalty (Olson 1to1) and digital experiences (Olson Digital). Though experts in different areas, we are united in our common POV: Think like people. ® This means everything we do is made from empathy – the key to brand success in a world of ever-shrinking attention and ever-growing choice. Learn more at icfolson.com

Who we’re looking for:

The Internet of things, connected objects, and mobile are powering a new era of brand experiences. It has fundamentally re-drawn the customer journey in ways that require marketers to adapt in real time. We are looking for a Senior Content Strategist who is able to combine insights with experience planning and storytelling to imagine new ways to engage with people. The Senior Content Strategist will shape the strategies that our blended team of creators, analyst and technologist will bring to life.

What you’ll get to do:

  • Establish a vision and roadmap for a client’s content ecosystem.
  • Think beyond traditional content and envision how emerging technology platforms like AI, IoT, VR and AR can create new ways to engage.
  • Develop story arcs tailored to the consumer’s platform.
  • Provide art direction to creative and copy teams. 
  • Develop integrated content strategies that span paid, owned and earned media. 
  • Use data to develop content themes and execute a plan to develop the assets that support a distinct point of view.
  • Leverage insights to create a unique story across the in the proper format and medium.

What you’ll need to succeed:

  • 7+ years’ experience developing digital content strategies
  • Experience effectively mentoring junior team members, identifying skills gaps and hiring to fill them
  • 2+ years of social media experience: defining strategy, establishing success metrics, understanding what type of content works best across different channels 
  • Proven editorial skills, including an ability to craft compelling messaging for different target demographics
  • Solid understanding of SEO; content categorization and structure; and content development, distribution and measurement
  • Ability to establish a brand strategy and content goals and analyze and present performance while continually identifying areas for improvement.
  • Fluency in web analytics tools (e.g. Google Analytics)
  • Experience in enterprise-level content marketing, messaging, and inbound marketing

ICF Olson is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity)

Minneapolis, MN (MN03)

Who is ICF?

A consulting services company of over 5,000 experts across 67 countries, but not your typical consultants
LEARN MORE ABOUT ICF

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