THE SPARK

PERSPECTIVES ON THE INDUSTRIES AND ISSUES THAT MATTER
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Want consumers’ attention? You’ll need their permission
Rick Shaughnessy, Charlie Witkowski — 5 MIN. READ
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Driving innovation through co-creation
Fred Faulkner — 4 MIN. READ
CRMC 2019: Where technology meets consumer behavior
Andrew Kelly — 4 MIN. READ
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Leveraging connected devices in 1:1 customer relationships
Ned Shugrue — 4 MIN. READ
Implement these best practices in your dining loyalty program and watch it grow
Hannah Fox — 4 MIN. READ
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Is your travel and hospitality loyalty program human-friendly?
Hannah Fox — 3 MIN. READ
What’s the future of blockchain in loyalty marketing?
Mike Sund — 4 MIN. READ
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Loyalty points are here to stay. So are heightened member expectations
Joerg Granacher — 3 MIN. READ
Improving brand engagement through human-centered loyalty technology
Guy Cierzan
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3 reasons why marketers should be using advanced analytics
Nate Thompson — 5 MIN. READ
African American male customer using his laptop with his feet up on his desk
Igniting loyalty in low-frequency categories
Guy Cierzan — 5 MIN. READ
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Translating challenge into opportunity
4 MIN. READ
ethics in marketing communications
Ethics in the Communications Industry
3 MIN. READ
Changing your loyalty program? These 4 communication strategies can minimize member angst
Katie Berndt — 3-4 MIN. READ
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Create Meaningful Customer Relationships by Showing Your Values
Suzy Cox — 3 MIN. READ
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12 Predictions for 1to1 Marketers in 2019
8 MIN. READ
Watch for Creative Design Trends, from Photography to Color and Shape
3 MIN. READ
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How Storytelling-driven Marketing Influences Purchasing
3 MIN. READ
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Why Now is the Right Time to Upgrade to AEM 6.4
7 MIN. READ
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How to Win the Battle for the Future of Retail
Kate Ryrie — 5 MIN. READ
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How to Increase Employee Open Enrollment
Holly Dotterer — 4 MIN. READ
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Instagram: A Golden Opportunity for the European Commission
3 MIN. READ
Can Subscriptions Truly Grow Customer Loyalty?
Guy Cierzan — 5 MIN. READ
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How to drive customer loyalty by engaging your employees
4 MIN. READ
How kids influence sporting good purchases
Rick Shaughnessy — 5 MIN. READ
gamification
Marketing’s new take on the “rule of three”
Stacy Kjelland — 3 MIN. READ
Building Brands Around Human Behavior
James Wilkins — 5 MIN. READ
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Five (Easy) Ways to Make Sure Your Messages and Materials Stick
Christina Zurla — 5 MIN. READ
How Well Do You Know Your Learner? Developing Realistic Personas
Laura Dines — 3 MIN. READ
Growth Fundamentals Key, Regardless of M&A
Bob Feldman — 2 MIN. READ
Podcast: Everyone in Business will Face a Crisis. These Tips Can Help.
14 MIN. PODCAST
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Crisis Management in the Digital Age: How Much Do You Really Know?
2 MIN. READ
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There’s Miles More to Loyalty Marketing Than Points
Guy Cierzan — 5 MIN. READ
role building
Finding Common Ground: Communicators’ Role in Building Communities
Bob Feldman — 3 MIN. READ