ICF (NASDAQ:ICFI), a global consulting and digital services provider, announced today that ICF Olson’s public relations, social and experiential agency, Olson Engage, was recognized with eight Innovation SABRE Awards at this year’s North America gala, making it the most recognized agency of the program. Leading into the event, Olson Engage received a record 23 finalist mentions, the highest single-year total in the history of the competition.
ICF Olson Engage earned the highest honor—Best in Show—for its work on Paqui’s One-Chip Challenge, which raised awareness of the chip brand by calling on consumers and media to eat “the world’s spiciest chip.” The campaign, which featured a single chip sold in an individual, coffin-shaped box, received widespread awareness from a spot on the Today Show to massive social media engagement delivering over one billion impressions and driving increased distribution and sales.
“This recognition is particularly meaningful because these awards are intended to celebrate ‘what’s next’ in marketing and communications,” said Bryan Specht, president for Olson Engage. “We’re proud to work not only with bold clients seeking new and innovative approaches, but also with highly creative teams of marketers who are at the forefront of consumer engagement.”
The Paqui campaign also won four additional “best of” category honors including Digital Promotions, Activations, Earned Media and Product Launch. Other Olson Engage campaigns receiving category honors were Elevate Minnesota for both top campaign in Public Affairs/Lobbying and Best in Identity Branding, and Starburst for Best Use of Illustrations and Photography in its All-Pink Starburst campaign. Six additional Olson Engage campaigns were “shortlisted” for this year’s awards.
The Holmes Report’s Innovation SABRE (Superior Achievement in Branding, Reputation and Engagement) Awards recognize “insight and innovation” in digital and social media, data and analytics and content creation in all its forms. The SABRE Awards are the most-entered PR awards competition.
One of the world’s top 50 agency companies, ICF Olson is purpose-built for new realities facing clients. ICF Olson boasts uniquely broad and deep expertise across the entire spectrum of marketing services and has been recognized with numerous top industry accolades for its work in loyalty, customer relationship management, advertising, communications and digital marketing. Olson Engage’s various industry awards include being a finalist for four PR Week Awards including Outstanding Midsize Agency. In 2017, the agency earned multiple Cannes Lions honors, Shorty Awards and One Show Awards, and was named finalist for the Holmes Report’s Creative Agency of the Year.