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LED light bulb

Focus on Energy

A Lightbulb Moment
Focus on Energy logo

A Lightbulb Moment

109.9%

of energy savings goal reached

629.54%

increase in webpage visits

511.38%

increase in new users to the webpage

Challenge

Solution

Results

Lightbulb Moment

ICF sparked a digital ‘lightbulb moment’ across Wisconsin through Focus on Energy, a utility investor owned program that saves residents money via efficiency incentives. Using social media, online banner ads and radio spots, , we drove folks to Focus on Energy’s website, where Wisconsinites learned how to save money on energy efficient lighting, appliances, and smart thermostats.

mobile technology

In the campaign’s first year in market (2016), it resulted in a 629.54% surge in website visits. The page swelled with 66,750 new users (a 511.38% increase). Most impressively, Focus on Energy exceeded its energy savings goals by 109.9% in 2016 and again in 2017 by 134.45%.

Learn more about ICF Energy